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Over the years, I’ve covered a lot of digital design topics, from Flash-based special projects to VR products and voice interfaces. What started as web design in the early 2010s has become my main career.
Today, I help industry leaders unlock
the potential of their products. Together, we go a long way in influencing their performance and managing their reputation. My profile is live, applied, technically complex digital projects
and startups.
about
Natasha Yankelevich is a digital designer & team lead with 15 years of experience. I design products, brands, teams, processes, creating seamless and memorable user experiences. I consult to help others do the same.
5ka
2021
Developing a career website for a major retailer.
interface design / web
Sbermarket
2024
We designed the UX/UI for SberMarket’s HR service HRoots, creating a clear employee map and streamlined processes in close collaboration with all key departments.
UI/UX / leading / app / TV
VIJU
2022
Online cinema built from scratch with a twist. We designed a streaming platform. The Evrone design team conducted UX research and developed the UI/UX for the Viju streaming service, featuring a unique recommendation system.
UI/UX / leading / app / TV
Braghouse
2021
We created a new UX/UI for Brag House, an American startup and the first social network for casual college gamers. The project involved a comprehensive interface redesign, development of user scenarios, and preparation of the design for the launch of a new MVP.
web / design leading / app
Cinescope CMS
2021
We design admin interfaces for an online streaming platform. We simplified access to materials and filtering tools, helping content editors more easily manage licenses and find the information they need.
design leading / architecture
KFC
2020
Interface of a CRM system that would, on one hand, organize thousands of potential customer "offer sets" and, on the other, connect them with the restaurants' technological infrastructure.
interface design / web
Medcorder
2020
Medcorder is a free, simple app to record, transcribe, and share doctor conversations. We started with personas and use-cases, designed low-fi prototypes, and made chat the first screen so users can quickly record and share, even under stress.
art-direction / web
Rizom
2021
ViaVR is a startup renting out VR headsets, mainly partnering with hotels where guests can rent them during their stay.
UI/UX
Webmonitorx
2025
Design of a manager for a cybersecurity protection system.
UI/UX
SPQS: AI text tool
2024
We created the visual identity and UX/UI for an AI-powered assistant that boosts content productivity, generates new ideas, and organizes materials into a clear, structured system.
design leading
Berealfan
2024
We created a platform for creators and fans worldwide. The BeRealFan project started with the idea of enabling creators to connect directly with their fans through content sharing, live streams, and a subscription-based monetization model.
interface design / web
Planergy VR
2021
ViaVR is a startup renting out VR headsets, mainly partnering with hotels where guests can rent them during their stay.
web / design leading
OTRI
2021
Otri is a comprehensive health app startup. Founders want to help people improve their quality of life through health tracking, telemedicine, good habits, healthy lifestyle changes, and nutrition.
web / app
TXN
2025
txn.pro allows businesses to send and receive cryptocurrency payments with the option to convert them into fiat currencies.
interface design / web
Pirelly
2022
A global premium tire manufacturer turned to Evrone for a custom IIoT and analytics system to visualize production data and identify bottlenecks when off-the-shelf tools fell short.
interface design / web
Elizaveta Porodina
2020
Magazine-style layout and rapid development: a promo website for a fashion photographer.
web / design leading / app
Fresh Auto CRM
2020
Working with Fresh Auto demonstrated how software evolves with the company. We developed a unique ERP system that streamlines processes and supports expansion plans in Russia and abroad.
interface design / web
Polytech Museum & Yandex
2023
A multidisciplinary project with the Polytechnic Museum and Yandex exploring future scenarios — either hopeful or unsettling.
art-direction / exhibition
projects
approach
I like to keep the whole process in focus and keep
an eye on the little things: how the payment is set up, what illustrations are on the covers, how the admin area is organised, how the texts are written, what happens
in social media and much, much more.

I’m convinced that paying attention to the little things
is what makes a real brand and real service. I really like to put together the puzzle that makes up the reputation of each particular person, product or brand.
I think that’s the essence of design.
selected clients
KFC
Golden Mask Festival
Sibur Digital
Pirelli
Sbermarket
Atom
Elizaveta Porodina
Stone Hedge
viasat
evrone
Svyaznoy
Motul
ExactFarming
Qlean
Kenozersky National Park
Flacon
Polarstern Group
OctoNus
Sectra Table
KEAZ (Kursk Electrical Equipment Plant)
Boris Shchukin Theatre Institute
Mosmetrostroy
mentions & awards
Elizaveta Porodina
art-direction, web
Awwards
CSS
CSSDA
Design Nominees
Honorable mention
Winner
Special design kudos
Site Of The Day
KFC
art-direction, web, typography
Dprofile
CSS
Interface
Winner
Freshauto
art-direction, web
Behance
Behance
XD Gallery
Interaction Gallery
Medcorder
art-direction, web
Web Guru Awards
Behance
Behance
Behance
Guru of The Day
XD Gallery
Interaction Gallery
AIGA Member Gallery
SPQS: AI text tool
art-direction, web
Dprofile
CSS
Branding
Winner
Viju
art-direction, web, typography
Dprofile
CSS
The best of Dprofile Branding
Winner
Braghouse
art-direction, web
Dprofile
CSS
The best of Dprofile Marketing
Winner
Get in touch
Telegram
Behance
Dprofile
Instagram
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